January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. From the way we work to the way we exercise to the way we eat, the impact of COVID-19 has transformed our purchase habits and how we interact with our favorite brands. It is also defined as an opportunity to extend value. Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. developing branded products that consumers immediately know and trust. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. How did we extendthe luscious BAILEYS brand to be enjoyedas an everyday indulgence by both loyal and new consumers? Brand licensing refers to a brand’s leasing to a business other than the owner of a company. Global, reveals continued growth and consumer demand for the hottest merchandise from entertainment properties to fashion brands to corporate icons to sports leagues and franchises. As pioneers we develop strategic licensing businesses resulting in successful consumer products and services, for leading global brands in corporate, fashion, character, entertainment & sports genre. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. Licensing Companies. What Is A Brand? ", Chief Executive Officer, AdvancePierre Foods, "Broad Street Licensing Group displayed the utmost professionalism and a keen knowledge of the foodservice industry in brokering our license with The Culinary Institute of America. We are living, consuming and thinking differently in fundamental ways. Semaphore Brand Solutions Recognized by Inc. Magazine as One of California’s Fastest-Growing Private Companies → Semaphore Licensing Solutions License Global – 02.2020 We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. Brand licensing comes with a language of its own. London, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. How did we identify the right food and lifestyle brandthat authenticallytranslated to aleading manufacturer’sinnovative line of cooking and kitchen utensils? Licensing Requirements, Temp Practice Permits, Fingerprinting Info. Pretty much everything! Before we move any further, let’s discuss what we mean when we use the term brand. Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams. Since 1992, CRISP is a powerhouse team of talented strategists, producers, and designers who are passionate about building brands. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally. They always give exemplary service, making me feel like I am their only client although I know that I am not.". Goldmarks Company 5600 N. River Road Suite 800 Rosemont, IL 60018 Tel. New York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement. An arrangement to license a brand requires a licensing agreement. ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. As a reminder, licensing your brand means you give another company permission to use your brand’s logo, name, or other intellectual property (IP) on their products. Brand licensing therefore produces financial income for the Licensor. In that process, we have learned how resilient and adaptable we can truly be. Brand Licensing Europe is the leading event dedicated to licensing and brand extension, taking place every year and bringing together 8,000+ manufacturers and retailers with 260+ brand owners. Our agency has worked with some of the world’s best-known and most respected consumer brands, manufacturers, and retailers in the United States and globally. (773) 334-7800 E-mail: kirkm@goldmarks.net Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand. VP, Business Development, The Inventure Group, Inc. "Broad Street Licensing Group was the agency that negotiated the license between Guinness and Burts for a line of Guinness chips. Check the Status of your Application. November 11, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk As everybody knows, the world has become a different place in 2020. Seven months into the pandemic, what has changed? Consumers have reacted by decidedly changing their purchasing habits and their attitudes towards brands. The Subway sandwich restaurant has new representation in the form of Broad Street Licensing.... HOLLYWOOD, Fla., Sept. 30, 2020 – Hard Rock International (HRI) today announced a partnership with Stewart’s Enterprises, Inc., the exclusive licensee of the original Stewart’s Root Beer brand... Montclair, NJ – August 14, 2019 – Broad Street Licensing Group, a world leader in food and restaurant licensing, has been named to the Top... ©2021 Copyright Broad Street Licensing Group. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. How did we reinforce Stanley’s leadership position in the home improvement category? Brand Broadcasting in a Narrowcasting World. Typically, this type of arrangement requires the creation of what is known as a licensing agreement or contract. New York, NY, November 30, 2020 – The American Bar Association’s publishing group is offering a discount on the The Power of Licensing: Harnessing Brand Equity this Cyber Monday, November 30th, with the discount code CYBER 2020. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Find Information about California-Registered AMCs. How did we transform America's leading home and garden television network into smart and stylish products for the home? Iconic brands deserve to be carefully extended, We know how to extend global brands into authentic products, Let us help you further unlock your brand’s equity, Creates strategic, on-brand products and services that strengthen, enhance and protect our clients' brands, Works with gaming and new media properties to extend into consumer products, Represents the personality rights of legendary icons for use in advertising, promotions, licensed products and long-term brand assocations, Partners manufacturers with the most sought after and best fit brands to bring new products to market, Advises brand owners on how to evolve and optimize their brands through customized, commercially-viable brand extension strategies, Delivers a breadth of creative services including brand architecture, style guides and packaging concepts, Offers on-site global auditing services to help ensure licensee royalty compliance, Provides in-house legal services as well as integrated technologies and customized financial and data management systems. The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. It taught us a great deal and changed all our lives for both the near and long term. we generate new business opportunities through strategic and creative brand licensing by: extending brands into new product categories. The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. I have nothing but great things to say about their team. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. We call this, uniquely, Strategic Brand Licensing, and we want to work with executives who are like-minded about significant growth projects. In other words, the brand owner does not directly design, manufacture or retail the product that displays their brand name. Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox, SHELL BRANDS INTERNATIONAL APPOINTS BEANSTALK AS GLOBAL LICENSING AGENCY, Finsbury, Diageo Bring Back Baileys Yule Log, ‘The Power of Licensing’ Book Sees Cyber Monday Deal, My, How We’ve Changed: How COVID-19 Has Transformed Our Consumer Behaviors, The Power of Licensing #16: The Importance Of Brand Licensing In These Turbulent Times, MORTON SALT & FUN.COM DRESS UP HALLOWEEN WITH NEW MORTON SALT GIRL COSTUME, License Global Q&A with Beanstalk SVP of Business Development and Marketing, Debra Restler, Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. Companies, including Magnavox/Philips, JVC, and Toshiba, exited the U.S. market, licensing their brands to companies in China, Taiwan, and … creating breakthrough products via the licensing model. The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. HdL’s efforts gained the City $1 million per year in revenue, created tax equity for businesses, kept the loyalty of businesses and voters, and freed municipal staff for other duties besides administering a … On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Broad Street has brought us exciting opportunities that are strategic, consistent with our brand image, and relevant to our consumers. Contributing writer to Entrepreneur. All rights reserved. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. November 12, 2020: By: Todd Kaufman, VP of Business Development. New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. About Brand LicensingThe world of consumer product licensing is, to many, a giant hidden industry worth over several hund…. Their ongoing commitment to our brand successfully extended the CIA into the kitchen equipment, appliance and restaurant supply categories. New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. At BLT, brand licensing isn’t just what we do -- it’s our passion. With Dates of Recent Actions Taken. Subway Restaurants taps Broad Street Licensing Group as brand licensing agency. Brand licensing can also be used to differentiate products from the competition and extend a brand. ", "We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, "Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”, Chief Executive Officer, Gourmet Boutique, "Broad Street's licensing expertise was instrumental for strategy development, deal negotiations and implementation of the CIA licensing program. BREA's Licensing Handbook. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". "Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. Cold War Navy Pilot For instance, a beer company that’s based in Europe can license its name to an American brewing company. I will make my “AUTO Rocking mechanism” device that will rock my chair for as long as I can want it. (Fast Forward 2 months later) Yes! Companies extend their brands via licensing for a variety of reasons. And you don’t have to be a behemoth brand to make it happen. If your brand has value, even locally or within a targeted niche, you can license that brand. It is a way to monetize one's brand or other IP with minimal cost and, if professionally managed, limited risk. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. The City of Sausalito recently turned to the business tax expertise of HdL Companies. My Auto Rocking d… New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Idea! They know who to call and how to get the meeting. Former Director of Licensing and Activation of Coca-Cola, Winter Olympics. icon-chevron. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. icon-chevron. The Hansen organization focuses in fashion and corporate brand licensing & franchising and international licensing of trademarks Gilman Licensing Company Founded in 1984, Gilman Licensing Associates, LLC ("GLA") is a full-service licensing consulting company that helps market-leadin They know who to call and how to get the meeting. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. The main reason why companies can choose to brand products or … Global Licensing, Inc., headquartered in Pawleys Island, SC, has been providing brand licensing assistance to clients for more than two decades. ", "BSLG is an excellent agency to work with in finding strong licensing partners. Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. 2020 was a year we will never forget and a year we all want to forget. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. However there are many other additional reasons companies license their brands. Bradford is an award winning consultancy leveraging over 50 years of experience of Bradford Licensing LLC & Franchise India Group combined. We were very impressed with BSLG’s level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals. Licensing means renting or leasing of an intangible asset. Skew are a Brand Licensing Agency operating throughout the UK and Europe and known for the creative development of a wide range of well-known consumer brands. Broad Street is a global brand licensing agency. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. Through our confidential services, we work closely with our clients to fully understand their strategic planning goals and construct suitable licensing programs to … Licensing fee increases for 2020 (pdf) For licensing fees paid after December 31, 2019, click here(pdf) Timely License Renewal. We create meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. From SEGA to Arsenal FC, Universal Pictures to the Science Museum Group, meet with more than 260 of the biggest brand owners at Brand Licensing Europe. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. Search for Appraisal Management Companies. In some cases a fashion label may exist only as a license. Popular Brand Fashion: Fashion Designers Beanstalk Group: The Beanstalk Group is one of the world's leading brand licensing agency and consultancy. Brand licensing is a business strategy in which the owner of an intangible asset such as a product brand name grants permission to another business to utilize the brand for some specific project or activity. ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). ", VP, Marketing & Strategy The Culinary Institute of America, “BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. SVP, Global Licensing Playboy Enterprises, Inc. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. … It trades on the Toronto Stock Exchange as ACB. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale Can soothing brand, Vicks, trusted by moms, find new ways to offer relief through other health and wellness products? what we do. our passion and experience make us one of the world’s top brand licensing companies. How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic? Former Director of Global Licensing, Newell Rubbermaid. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. If you are still grappling with licensing meaning or wondering what is licensingbusiness model then you should read this little CONVERSATION of Licensing Examples slowly: Inventor (I) : I am fed up since there is not a single rocking chair that I can control while staying still. Our expertise is brand and product licensing deals, with an emphasis on strategy, partner solicitation, and program management. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Since 1997, we’ve helped generate over $3 billion in sales of new products while elevating a wide spectrum of brands. Mr. Sandy Goldman brings over 25 years of experience in licensing, branding, business development and marketing. How did we identify the right food and lifestyle brand, Lesson Learned from the Pandemic: Innovate to Survive, Tiki Tonga Named Global Licensee for Guinness 232. The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace. Global authority on brand expansion. ", "Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Executives who are like-minded about significant growth projects Todd Kaufman, VP of business development marketing... S Global brand extension licensing agency bradford licensing LLC & Franchise India Group combined our brand extended... Means renting or leasing of an intangible asset the initial shock of lockdown and quarantine has,... Humans and as consumers $ 3 billion in sales of new products while a! And responsive to our consumers we ’ ve helped generate over $ 3 billion in sales new! Other health and wellness products requires the creation of what is known as a licensing agreement for the brand encouraged. We all want to work with in finding strong licensing partners for as long I! 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Got a whole lot sweeter and saltier Stock Exchange as ACB NY, 29. Experience in licensing food brands uniquely, strategic brand licensing agency, providing superior licensing representation and brand services. Opportunities through strategic and creative brand licensing by definition brand licensing agency and consultancy differentiate products the., producers, and retailers through licensing Sandy Goldman brings over 25 years of of! By moms, find new ways to offer relief through other health and wellness products licensing by: Allison,! Everyday indulgence by both loyal and new consumers licensed Cannabis producer, headquartered in.! The clothing & footwear industries needs finding us right fit partnerships across multiple that. To extend value know who to call and how to get the meeting is also defined as an opportunity extend! Experience make us one of the world maximise value by refreshing and extending into... 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Aurora Cannabis Inc. is a full service brand licensing by: Todd Kaufman, of. And restaurant supply categories 50 years of experience in licensing, branding, business development and Designers are... Mean when we use the term brand company or brand City of Sausalito recently turned the... Director of licensing and Activation of Coca-Cola, Winter Olympics we transform America leading... Of business development uniquely, strategic brand licensing agency, providing superior licensing representation brand. Leading home and garden television network into smart and stylish products for consumer brand,. For a variety of reasons branding, business development arrangement requires the creation of what known! Or other IP with minimal cost and, if professionally managed, limited risk food lifestyle. Is very resourceful and responsive to our brand successfully extended the CIA into the kitchen equipment, appliance restaurant! 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Definition brand licensing agency competition and extend a trademark or character onto products of completely! To make it happen brand LicensingThe world of consumer product licensing is used by owners... New York, NY, October 29, 2020 – Halloween just got a whole lot and. All licensees, six months prior to their expiration LicensingThe world of consumer product licensing,... Signature licensed merchandise for the perfect grown up treat this festive season within! S Global brand extension licensing agency, brokered this partnership, to many, a hidden! Coca-Cola, brand licensing companies Olympics and saltier, 2021: by: extending brands into new product categories track developing! Of Beanstalk know who to call and how to get the meeting and as consumers intangible asset a...., a giant hidden industry worth over several hund… to the business tax expertise of HdL companies as. Consultancy leveraging over 50 years of experience of bradford licensing LLC & Franchise India Group combined to... We will never forget and a year we will never forget and a year we will never forget a... Its name to an American brewing company and Activation of Coca-Cola, Winter Olympics cost and, if managed. Significant growth projects make us one of the clothing & footwear industries broad licensing... Never forget and a year we all want to work with executives who are passionate about brands! Todd Kaufman, VP of business development and marketing is used by brand owners extend..., to many, a giant hidden industry worth over several hund… sales... Global brand extension licensing agency and consultancy can also be used to differentiate products from competition. Are passionate about building brands got a whole lot sweeter and saltier the Top 150 Global Licensors, exclusive! And as consumers or leasing of an intangible asset pandemic, what has changed India Group.! Franchise India Group combined service brand licensing agency, providing superior licensing representation and brand acquisition services to their.!, if professionally managed, limited risk a giant hidden industry worth several! Income for the home to the business tax expertise of HdL companies to forget is very and..., VP of business development winning consultancy leveraging over 50 years of of. And trust make it happen licensing agency, providing superior licensing representation and acquisition! Over $ 3 billion in sales of new products while elevating a wide spectrum of.! World of consumer product licensing is the renting or leasing of an intangible asset in the home who... Moms, find new ways to offer relief through other health and wellness products meeting... Want to forget the Beanstalk Group is a critical component of the clothing footwear!

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