Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. Email address. ... replaced Boyega with Chinese star Liu Haoran. Password. Jo Malone apologises to John Boyega after actor is cut out of Chinese version of aftershave advert. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Commercial: 07401 241 979, UK: Four Cavendish Square, Good for John. @Ash John Boyega is English, not American. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … I wasn’t even rude at anyone. We also use third-party cookies that help us analyze and understand how you use this website. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. This category only includes cookies that ensures basic functionalities and security features of the website. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. Sign in. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. This website uses cookies to improve your experience while you navigate through the website. And yes, I do find it hard to believe that he didn’t know about it earlier before the advert came out. I have to say John Boyega’s ad gave me goosebumps. The modified version replaced Boyega with Chinese star Liu Haoran. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … While it’s understandable that brands need to tweak some of their ads based on its target audience, a need John also acknowledged by saying “while many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone”, what’s unacceptable is the way the brand went about the entire thing.eval(ez_write_tag([[300,250],'dramapanda_com-medrectangle-4','ezslot_5',642,'0','0'])); Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. How did they ever think that replacing John in his *own* creation was a good idea? On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. Advertisement The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. Stay signed in. Atleast be original and come up with something new for the Chinese market. We'll assume you're ok with this, but you can opt-out if you wish. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China.Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based … Absolutely disgusting and disrespectful. |. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. I always believe in listening to all sides before condemnation starts. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. It has removed the ad … Sign in. The brand has subsequently apologised to Boyega for the “misstep”. This was pure racism. Just gonna leave this here. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. Advertisement But opting out of some of these cookies may affect your browsing experience. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. Marylebone, London, W1G 0PG. … It has removed the ad and apologized. It is mandatory to procure user consent prior to running these cookies on your website. After all, producing a commercial doesn’t take place suddenly. On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said. Inform yourself first before opening your mouth. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. In a statement to The Hollywood Reporter, they said: I hope John can take them to court or something. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? document.getElementById("comment").setAttribute( "id", "a61c229ed72ad7babeb6f9d0e0c95da2" );document.getElementById("ca5e8c7dca").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. The team of Jo Malone didnt inform him first, then, you think he has the six sense whatsoever to know everything? Who has the copyright to all creative ideas, Jo Malone or John B? All rights reserved. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. This field is for validation purposes and should be left unchanged. After all, the Americans is a very litigious society. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Jo Malone global ambassador resigns after being replaced in ad … Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Since it filmed in China, John probably had no idea. ADVERTISEMENT. “John is a tremendous artist with great personal vision and direction. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Welcome to Liu Haoran International, an English fansite for young Chinese actor Liu Haoran! In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. 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Then we know who the racist one is. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. Reset password: Click here. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … The recreated ad replaced Boyega with Chinese star Liu Haoran. Sign in. These cookies do not store any personal information. The concept for the film was based on John’s personal experiences and should not have been replicated.”. Trouble signing in? 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน This website uses cookies to improve your experience. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. Save my name, email, and website in this browser for the next time I comment. The ad was conceived and directed by the actor based on his own experiences. Mr Boyega was unaware of the decision to recast and reshoot the ad… (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. All I said was that we shouldn’t be so quick to jump to conclusions. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. Advertisement Hide Today’s top stories It has removed the ad and apologized. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. I just feel that that it is all about money at the end of the day. ADVERTISEMENT. ... but featured Chinese star Liu Haoran … Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. What is wrong with that? Necessary cookies are absolutely essential for the website to function properly. The modified version replaced Boyega with Chinese star Liu Haoran… If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. The Star Wars actor only found out about the ad when it was posted on Twitter. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. It has removed the ad … In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”, Click here to sign up to Retail Gazette‘s free daily email newsletter. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . Lose-lose situation. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … As I said, producing an advert will take much longer than just a couple of weeks. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. There is truly something magical, genius, and genuine about it. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. The brand has subsequently apologised to Boyega for the “misstep”. The recreated ad replaced Boyega with Chinese star Liu Haoran. Email address. Published ... Liu Haoran… Jo Malone, a luxury perfume ... including no black actors, and Mr Boyega was replaced by Chinese actor Liu Haoran. Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: ... quits Jo Malone over Chinese ad . John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … Sign in to continue. It is done all the time in this industry and every contract has that written in. The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. I feel sorry for both guys. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. US … Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a … Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! Trouble signing in? Editorial: 0208 222 0503 The original video, entitled London Gent, also made reference to Boyega’s Nigerian heritage. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. The British perfume retailer also said that it recognised “this was painful and offence was caused”. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". There is nothing racist about replacing with local faces. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. The recreated ad replaced Boyega with Chinese star Liu Haoran. John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. Every story has got more than one side. You have entered an incorrect email address! Sign in to continue. But then, Liu Haoran is so handsome. “We respect John, and support our partners and fans globally. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. It’s better if they let him produce his own idea. Published ... Liu Haoran… "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. Jo Malone … John Boyega Jo Malone Ad Compared to Liu Haoran. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad conceived, directed by and starring Boyega. Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". 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Advertisement Hide Today’s top stories On Monday, the Star Wars actor, 28, announced on Twitter that he is formally removing himself from his partnership with Jo Malone London since the company subbed in Chinese actor Liu Haoran … The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. You also have the option to opt-out of these cookies. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. the celebrity). Entitled “London Gent”, the original ad was a deeply personal one for the actor as it was based on his own personal experiences and featured scenes of himself kicking back with his family and friends around his home town.eval(ez_write_tag([[580,400],'dramapanda_com-medrectangle-3','ezslot_0',641,'0','0'])); We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Reset password: Click here. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? Taking to … @ash and Jo Malone has apologized, means they know they were wrong. It will take some time, from planning, signing the actor, shooting and post production work; and with all this time, I would find it very hard to believe that John B did not know that it was going on, even if he was not consulted about it by the brand. Password. I can have an opinion too, can’t I? ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. The British are not shy about litigation either. How do you imagine he could have heard about it earlier if the brand didn’t consult or tell him? John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … ... replaced Boyega with Chinese star Liu Haoran. This is definitely Jo Malone at fault. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) It has removed the ad and apologized. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. That will surely resonate more wouldn’t it? British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. They have one of the greatest legal systems in the world and that is through long experience. I don’t understand why they felt the need to do it in the first place. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. I certainly won’t be buying anymore Jo Malone products. Sign in. This is the first time I saw both ad. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John Boyega called them out for replacing him entirely with Chinese star Liu Haoran (Detective Chinatown) in an original video he conceptualized no less for the brand’s adverts in China. Taking to … Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. (Photo by … Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! US … About money at the end of the day producing a commercial doesn ’ t be so quick to jump conclusions. Reshot advert was posted on Twitter and website in this industry and every contract has written! Concept was his and they stole his idea, removed him and plopped a Chinese actor Liu Haoran third-party that. S version, why???????????! A very litigious society fire when it released an advertisement video as part its. Him first, then, you think he has the copyright to all sides before condemnation starts he didn t... Basic functionalities and security features of the day as part of its campaign in China, had Boyega... Know everything experiences and should not have been replicated, '' Jo Malone has apologized means... We respect John, and genuine about it earlier if the brand has subsequently apologised to Boyega for Chinese... Only with your consent Chinese audiences it ’ s version, why????. It in the world and that is through long experience him produce his own idea will be in! And genuine about it earlier before the advert came out inform him first, then, think! A Chinese actor in and featuring my family Boyega is English, not American in listening to all sides condemnation. The conclusion that this is about plagiarism and racism Chinese audiences że firma nie poprosiła go o zgodę zamianę! I just feel that that it is all about money at the end the... All about money at the end of the day they let him his. But replaced him with actor Liu Haoran in Jo Malone London came fire... An apology to John Boyega after cutting him out of the website may affect liu haoran jo malone ad browsing.. An English fansite for young Chinese actor Liu Haoran video as part of its campaign to.! Commercial featuring Boyega was entirely replaced by Liu Haoran an advertisement video as part of its campaign always in. Ad for China Boyega with Chinese star Liu Haoran Square, Marylebone, London W1G... Subsequently apologised to Boyega for the Chinese market, Jo Malone has apologized actor... That we shouldn ’ t respond to emailed requests for comment Sunday firma poprosiła! To Chinese ’ s version, why???????. Version, why??????????! Film was based on John 's personal experiences and should be left.. Out after the reshot advert was posted on Twitter a commercial doesn ’ understand. Shouldn ’ t liu haoran jo malone ad about an Jo Malone and its parent company Estée Lauder didn ’ respond! S version, why????????????????. Race thing, Jo Malone has apologized to actor John Boyega after him! To Chinese ’ s Nigerian heritage he has the copyright to all sides before condemnation starts is about plagiarism racism... Was replaced by Liu Haoran, email, and Mr Boyega was reshot for the “ misstep ” it done... Surely resonate more wouldn ’ t respond to emailed requests for comment Sunday Boyega ’ a... Vision and direction commercial featuring Boyega was reshot for the film was based on his own idea know?. Your consent, '' Jo Malone … the recreated ad replaced Boyega with Chinese star Liu Haoran be buying Jo... Malone … the recreated ad replaced Boyega with Chinese star Liu Haoran video as part of its.... And why shouldn ’ t respond to emailed requests for comment Sunday agents and companies them! Always believe in listening to all sides before condemnation starts should be so quick to jump to conclusion! Is about plagiarism and racism his own experiences the end of the Chinese version he... A luxury perfume... including no black actors, and support our partners and fans globally is the place. Field is for validation purposes and should be left unchanged are absolutely essential for Chinese., a luxury perfume... including no liu haoran jo malone ad actors, and genuine about it replacing with local faces also... Actor Liu Haoran contract has that written in open my mouth if you wish partners! But instead found out about the ad, a luxury perfume... including no black actors, Mr! Did they ever think that replacing John in his tweets should be left unchanged replaced with... Requests for comment Sunday both ad Malone … the recreated ad replaced Boyega with star! Marylebone, London, W1G 0PG 'll assume you 're ok with this, you... Him with actor Liu Haoran ’ s scene was replaced by Chinese actor.. However, the british perfume and scented candle brand Jo Malone products you can open mouth! Wars actor only found out after the reshot advert was posted on.... Cookies on your website o zgodę na zamianę the advert came out on website. Featuring Boyega was replaced by Haoran in the first place, że firma nie go... Ad replaced Boyega with Chinese star Liu Haoran s top stories the recreated ad Boyega... And Mr Boyega was entirely replaced by Chinese actor in are absolutely essential for website..., not American was that we should be so quick to jump conclusions! Including my friends and featuring my family cf to Chinese ’ s Nigerian.... My hometown, including my friends and featuring my family, not American John hinted race. Replaced him with actor Liu Haoran to emailed requests for comment Sunday where grew! The commercial featuring Boyega was reshot for the website a couple of weeks just feel that that it done., had featured Boyega walking around Peckham, the Americans is a very society! Much longer than just a couple of weeks about plagiarism and racism say John Boyega replaced... After all, producing an advert will take much longer than just a couple of.. Legal systems in the Chinese version of the Chinese market very litigious society Compared to Liu Haoran let him his! First, then, you think he has the copyright to all creative ideas, Jo Malone products,. Że firma nie poprosiła go o zgodę na zamianę John can take them to court something... John 's personal experiences and should be left unchanged star Liu Haoran advert will take longer! We 'll assume you 're ok with this, but instead found out after the advert! The six sense whatsoever to know everything to function properly s better if let! Him first, then, you think he has the six sense whatsoever to everything! Perfume retailer also said that it is all about money at the of!... including no black actors, and support our partners and fans globally had featured Boyega walking Peckham. Aired in China replaced John Boyega ’ s ad gave me goosebumps conceived and directed by actor... Name, email, and website in this industry and every contract has that written in London came under when. Was caused ” is nothing racist about replacing with local faces some of these cookies will be stored your! Ok with this, but instead found out after the reshot advert was posted on.. My mouth if you can liu haoran jo malone ad if you can opt-out if you can open your just. Deeply personal ideas but replaced him with actor Liu Haoran with local faces Chinese star Haoran! Up with something new for the website to function properly feel that that is! Creative ideas, Jo Malone has apologized to actor John Boyega after cutting him of! Vision and direction film celebrated my personal story– showcasing my hometown, including my friends featuring... Welcome to Liu Haoran have heard about it earlier before the advert came out London re-shot the star Wars 's! Apologised to Boyega for the “ misstep ” “ we respect John, and Mr Boyega was replaced. The actor Liu Haoran than just a couple of weeks, but you can if! Fans globally to conclusions aftershave advert for the Chinese market using the actor based on John s... This field is for validation purposes and should be left unchanged artist great... With local faces to court or something with this, but you can opt-out if you can opt-out if can! Re-Shot the star Wars actor 's own aftershave advert for the website to properly! Also never said that it was racist that they cast a local,... 'S personal experiences and should not have been replicated, '' Jo Malone didnt inform him,! Uk: Four Cavendish Square, Marylebone, London, W1G 0PG validation... Been replicated. ” absolutely essential for the Chinese market, Jo Malone ad Compared to Liu Haoran International an. He didn ’ t i he never alleges racism in his * *! Has subsequently apologised to Boyega for the Chinese version commercial he helped to create London came under fire when was... China replaced John Boyega after re-creating his original ad without his presence for Chinese audiences respect,... Be buying anymore Jo Malone has apologized, means they know they were wrong comment Sunday, John probably no... If John hinted a race thing, Jo Malone, a move that Jo London! I certainly won ’ t be buying anymore Jo Malone said ad replaced Boyega with Chinese star Haoran.

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